Growing up, Fridays were always the best day of the week by far and now, as an adult, nothing much has changed. Its relaxed vibe and unofficial designation as the official start of the weekend make it one of the most popular days for students and business-folk alike. However, in addition to getting to rock those sexy Bermuda shorts around the office on casual Fridays, the day is also one of the best days to make a dent on your social media strategy.
According to a study by the Adobe Digital Index, the likelihood of consumers interacting and responding to posts from brands is higher on Friday than any other day of the week. The study found that 25% of videos on social media are played on Friday as well as 17% of comments and 16 % of likes and shares. In other words, if you aren’t capitalizing on all of the great opportunities that Fridays bring when it comes to marketing your business online, you are definitely missing out. Here are four great reasons why Fridays are absolutely fabulous on social media:
Everyone is Already in Weekend Mode – As the weekend approaches, people inevitably begin to think more about what they will be doing during those two glorious days of freedom. For certain businesses like retailers, tourism companies, salons and spas, restaurants and entertainment venues, this can be a prime opportunity to begin advertising deals and special offers to help drive traffic your way.
Less Noise Means Less Competition – Another bonus that Fridays bring is that many businesses are winding down for the week and tend to slack on their social media responsibilities. Each day, users on social media are bombarded with marketing messages and calls to action and it can be difficult to truly stand out. If your competitors aren’t posting, it can equal better results when it comes to making sure your business is more easily seen and heard.
Increased Interaction Means More Likes and Shares – Somehow, we all turn into social butterflies each Friday and when users increase their time on social media, it can also increase your brand’s likelihood of gaining likes and shares. Now, just because it’s Friday, doesn’t mean your message will magically go viral. However, it does give you the opportunity to choose your content wisely and “save the best for last” in order to make an optimal impact.
Your Procrastination Was Worth It – Okay, you can admit it. That one thing that should have been done early in the week that you put off until now will likely make the most impact on Friday anyway. This means that while you were, say, putting your article writing off until late Thursday night, you were actually saving the good stuff to score big on the most successful day of the week. Those first four days of perusing social media for what works and what didn’t actually equals to some pretty informative research time and better helps you understand what not to do come Friday. Perhaps the best part about this savvy business tactic is that as soon as you have crafted that jewel of content that will likely receive the best results, it’s officially time for the weekend. So you’re a hero and we all win.