Congratulations, you have successfully managed to run a business without folding. In the beginning, you probably thought of some ways to get your name out there, but that fell by the wayside as soon as you started getting more leads, so you must have done something right. Except that marketing your business is like running a marathon and success now doesn’t guarantee success down the road. There is always a better, more interesting way to increase your business’s reach, but from being misinformed to thinking you know it all, there are still plenty of marketing missteps that can cost you plenty of money. Think this has nothing to do with you? Think again. Check yourself against the top four mistakes many business owners make when it comes to marketing themselves.