As an engagement officer for TAMU-CC, part of my responsibility is to facilitate the online presence of the Islander Alumni Association, which includes social media and website updates. To accomplish this task, it is important for me to understand how social media will support the goals of the organization which are: furthering the alumni brand, engaging with alumni and students, and promoting a lifelong relationship between Texas A&M University – Corpus Christi and its growing number of alumni.
Social media is a great tool to connect with others while sharing ideas and experiences, but it can also come with consequences.
Just for fun (because we here at Hi-Res Creative basically consider ourselves evil geniuses), let’s try a social experiment. The next time you are having a casual conversation with someone, ask them what are the first words they think of when they hear the word “marketing”.
Major corporations such as U.S. Airways have suffered huge missteps on social media recently and though posts can be deleted, screen captures and shares will immortalize their memory for good.
According to a new study released by the Wall Street Journal, the future of American advertising will lie with digital advertisements. The findings, released last week, show that digital ad spending is expected to exceed television advertising by 2018, a feat which is being led by both Google and Facebook who already dominate 60% of the world’s digital ad revenue annually with $19.1 billion and $4.8 billion respectively.