It seems like every day another major podcasting deal is announced in the broadcast industry trades. Recently, Entercom, now Audacity, made a 22.5-million-dollar deal to buy Podcast influencers marketplace Podcorn. The collaboration of podcasting integrated into broadcast radio’s traditional advertising offerings is fueled by an impressive set of revenue growth forecasts. There are many amazing…
I remember the first day our new Market Manager took over at the last major corporate owned radio stations where I worked. Along with the usual introductions, this man looked at me and said something I’ll never forget. “Radio will always have to accept ever lower sales projections because more businesses want the flexibility of…
As we’ve briefly discussed in previous articles, growth in your business should naturally include the use of digital marketing. Not only for the potential ROI, but the beauty of digital marketing is in the versatility and diversity of web markets. One such approach for connecting with your consumers might include a podcast. One key reason that…
It is certainly no surprise that moving into digital is a must these days for survival and growth. With the rise of Facebook, Spotify and other massive digital platforms, there is an incredible market to tap into for growing businesses and industries. While bigger radio companies in larger markets had the means to invest in…
Hi-Res Creative has completed production on an all new television commercial for Coastal Compass Education and Career Resource Center. Located in the La Palmera Mall, Coastal Compass continues to provide residents of Corpus Christi and the surrounding areas with access to a wide variety of free services that include enrollment assistance, skills training, certification programs,…