Marketing to Millennials: How the Largest Generation in History is Changing the Way We Sell

In the business world, it seems no matter where you turn you will inevitably end up hearing the word “millennial”. While this may conjure visions of over-privileged narcissists with too many choices and no direction to some, the truth is that millennials are not only shaping up to be one of the most iconic generations in history, they are also completely changing the rules when it comes to business.