In this industry, one of the most important elements for success is the ability to connect with other people. Part formula and part artistry, gaining and holding the attention of others in a medium that is overloaded with news, sales and content can be tricky, but certainly not impossible.
As a business owner, one of the first marketing challenges you will encounter is how to effectively separate yourself from your competitors and show the world what you bring to the table. In the digital realm, it’s not just what you say, it’s how you say it, when and where. This is why outlining and developing a strong content strategy as soon as possible will not only help focus your objectives and solidify your brand’s voice, but also afford you with a consistent image across all marketing channels. So whether you are looking to boost your website, social media page, marketing campaign, or promoting your latest product launch, here are four really easy steps to sharpen your content strategy.
As soon as someone finds out what I do for a living, I always get asked the same question every time: “So, how do you like, always think of things to write?” The truth is it isn’t just one thing.
Just for fun (because we here at Hi-Res Creative basically consider ourselves evil geniuses), let’s try a social experiment. The next time you are having a casual conversation with someone, ask them what are the first words they think of when they hear the word “marketing”.