Think very carefully about your circle of friends and acquaintances. Now think of that one person that somehow misses every social cue, always interrupts and talks at you and abruptly changes the subject without even listening. Unfortunately, this is how the majority of businesses with online content operate. This isn’t broadcasting. Online marketing is about engagement. If you are producing static content without actively listening to whom you are writing for, we feel it’s our duty to gently inform you that you’re boring everyone! Seriously, you’re wasting your time and cheating your business with crappy, unappealing content.
Learning to Communicate Digitally
Would you continue speaking to a crowd if all of your words were falling on deaf ears? No? Then it’s time to re-think your content strategy! Think about that circle of friends and acquaintances again. Communication with each person likely differs thanks to a diverse set of perspectives, interests and temperaments and yet you manage to find a way to make it work by understanding how they function. This is a lot like producing content online. Great brands are like great friends. They are expert listeners and by constantly listening to what’s valuable and relevant to their target audience, they are able to form a more authentic relationship with their clients and it all begins with having a range of high-quality content. Try this on for size: