Insights for the digital professional

As working professionals in the tech industry, it is our job to stay up to date with cutting edge ideas and methods of production. However, it is counterproductive to keep it all to ourselves. When one learns, one must teach. That’s why in addition to putting our knowledge into practice, we are passionate about sharing the latest happenings when it comes to business, innovation and creativity with our clients and followers. On this page, stay on top of your game and live your most creative life with the help of our original content and features that break down the latest topics involving digital marketing trends, technology, creativity, innovation, art, design and entrepreneurial leadership.

The Importance of Digital Marketing for Industrial Companies

Digital marketing is not just for retail companies. Every buyer’s journey, B2B and B2C, often includes stops along the digital highway. Consumers of all types look for company and product reviews, search for different information, and educate themselves before heading into a sale. Digital marketing has outpaced analog solutions for several years, and the gap will only widen as more and more people turn to the internet as the first stop for information.

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The Mystic of Marfa, Texas

Two weeks ago, I traveled eight hours to personally experience a city in West Texas known as Marfa. What was once a sleepy, rural town, Marfa has established itself as one of the most highly sought after spots for curated art and creative inspiration, while being surrounded by the ethereal and mountainous area of the Chihuahua Desert, Davis and Chisos mountains.

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Storytelling: The Key to Content Creation

As an engagement officer for TAMU-CC, part of my responsibility is to facilitate the online presence of the Islander Alumni Association, which includes social media and website updates. To accomplish this task, it is important for me to understand how social media will support the goals of the organization which are: furthering the alumni brand, engaging with alumni and students, and promoting a lifelong relationship between Texas A&M University – Corpus Christi and its growing number of alumni.

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