Thomas Jefferson once proclaimed, “all men are created equal” and the phrase has become somewhat of an American mantra ever since. Though Mr. Jefferson’s words seem to hold true, here in the ultra-competitive land of opportunity, it can often feel as though some have found the way to success much faster than others.
Though the term ‘digital marketing’ is hardly anything new, there is still much confusion as to what it actually means. For the uninitiated, digital marketing simply means using websites, mobile apps, e-mail or social media to market to stakeholders via computers, smart phones, tablets and other electronic devices.
As a business owner, one of the first marketing challenges you will encounter is how to effectively separate yourself from your competitors and show the world what you bring to the table. In the digital realm, it’s not just what you say, it’s how you say it, when and where. This is why outlining and developing a strong content strategy as soon as possible will not only help focus your objectives and solidify your brand’s voice, but also afford you with a consistent image across all marketing channels. So whether you are looking to boost your website, social media page, marketing campaign, or promoting your latest product launch, here are four really easy steps to sharpen your content strategy.
Think about what happens when you are browsing content online. As humans, we innately respond to content that moves us on a deeper level.
Each year around this time, as we humans must shake the sand from our perfect, beach-bronzed bodies and head back to work, it is inevitable that we look forward to what changes fall will bring. Whether it’s better weather, the start of school or brand new seasons of TV and football, fall is a time that speaks of change. Which is why fall is the perfect time to turn low revenue streams around and finish out the last quarter strong by adding a little life to your creative and marketing efforts. Here are just a few ways you can amp up your marketing efforts this fall.
Growing up, Fridays were always the best day of the week by far and now, as an adult, nothing much has changed. Its relaxed vibe and unofficial designation as the official start of the weekend make it one of the most popular days for students and business-folk alike.