Digital marketing is not just for retail companies. Every buyer’s journey, B2B and B2C, often includes stops along the digital highway. Consumers of all types look for company and product reviews, search for different information, and educate themselves before heading into a sale. Digital marketing has outpaced analog solutions for several years, and the gap will only widen as more and more people turn to the internet as the first stop for information.
Two weeks ago, I traveled eight hours to personally experience a city in West Texas known as Marfa. What was once a sleepy, rural town, Marfa has established itself as one of the most highly sought after spots for curated art and creative inspiration, while being surrounded by the ethereal and mountainous area of the Chihuahua Desert, Davis and Chisos mountains.
As an engagement officer for TAMU-CC, part of my responsibility is to facilitate the online presence of the Islander Alumni Association, which includes social media and website updates. To accomplish this task, it is important for me to understand how social media will support the goals of the organization which are: furthering the alumni brand, engaging with alumni and students, and promoting a lifelong relationship between Texas A&M University – Corpus Christi and its growing number of alumni.
Your business’s website is your online calling card and keeping it current should be one of your top priorities. As the official home base for your business, its service offerings, and news and information regarding your operation, one would think routine maintenance would be high on a list of priorities.
Social media is a great tool to connect with others while sharing ideas and experiences, but it can also come with consequences.
Success in the tech world can mean a lot of things. Is it an app that dominates the social media landscape with over 10 billion views per day?